Building an online business requires tons of tools and software. The traditional way is juggling all the platforms in the perfect online business system, such as sales and marketing, email and CRM, funnel building, and web page builders.
Systeme.io and GoHighLevel are some of the platforms changing that. This article will give you details to make a good choice.
What is GoHighLevel?
GoHighLevel, according to the company, is “The #1 Automation and Text Messaging Platform for Marketing Agencies”. This reveals what the company wishes to be known for–its competitive edge.
But the platform is full of tools that make it more than an SMS and automation platform. You could understand that they want to be known for messaging and automation.
The platform offers landing pages, sales funnels, and a CRM to manage your leads up to conversion, email marketing, and reputations management. In addition, it has advanced features such as chatbots, call tracking, two-way email, SMS, and membership site functions that allow you to run a successful automated business.
GoHighLevel has been around since 2018 and only gained much attention in 2020. Shaun Clark founded it.
GoHighLevel is one of the platforms that came from a user point of view instead of an entrepreneur building a company perspective. The platform was created by a group of founders with experience in digital agency management.
The platform was therefore designed with digital agencies in mind and to serve as the 360 tools that offered everything an agency needs to function and serve its clients. GoHighLevel is designed to be used by agencies. They have a dashboard for agencies to be able to manage multiple clients, which shows their direct target audience.
But this does not mean that you need to be an agency to use their platform. The features work for individuals, businesses, and agencies alike when you go down to the account level.
When you look at the platform’s features, you quickly identify that it is a good tool for client acquisition, lead generation, customer management, business automation and management, customer service, running campaigns with sales funnels, and overall increased revenue and profits.
Main Features of GoHighLevel
GoHighLevel is not only feature-rich, but it also pioneers a new type of SaaS that puts power into the hands of its users. Most platforms allow you to use the features and functions, but GoHighLevel allows you to brand and sell a white label version of the product as your own.
This is one of its biggest features, and you can’t find it on other platforms. You can buy the product, brand it as yours, and sell it to clients. This feature alone is one of the top reasons agencies and affiliate marketers love it. It helps increase the value of your offer and helps you control much more than traditional platforms give.
When you decide to get the white label plan, you get access to certain platform features, which you can sell as your own. But it doesn’t end there; you also get a custom-built mobile application that the GoHighLevel team builds.
In addition, you get a custom Zap to integrate with the lots of applications available on Zapier.
GoHighLevel is an amazing tool for many other things, apart from the white-label feature. Its SMS features and functions are far advanced. But they are only made possible through Twilio. This means you need to get a Twilio account.
Once you get that, it is plug and play. You can send and receive SMS, which is a helpful feature for sending alerts and confirming meetings, appointments, and bookings. Compared to Email, SMS gets faster replies and far more open rates. This makes SMS a far more effective alternative to email.
GoHighLevel also has powerful email marketing features that allow automation, sequences, follow-up campaigns, etc. You have all the features to build a cold lead into a warm lead and close the deal. With the Ringless and voicemail feature, you are sure to meet every lead where they are conformable with the most.
When it comes to generating leads, there are lots of ways you can go about it with GoHighLevel. They have social media lead generation through Facebook chat. You can also collect leads through website message chat.
The funnel builder allows you to build high converting sales pages and sequences that generate leads and turn them into customers. All of these can be monitored with CRM, one of the platform’s core features.
Unlike Systeme.io, it allows an integrated tracking that enables you to generate, nurture and convert leads. You can check a single customer history with your platform, such as email. SMS, website visits, phone calls, and more. This detailed level allows you to work with on-the-ground sales agents.
If you are on the white label package and have access to the mobile app, your sales agents can pull data and information on the go and perform follow-ups even while away from the office.
The platform has automated follow-ups to generate reviews for your google my business. In addition, you can receive real-time notifications about customer engagements, send broadcast messages, and connect with many other applications and platforms with Zaps.
Features of GoHighLevel
- Customer relationship management (CRM) function
- Website and funnel builder
- Membership sites
- Voicemail marketing
- Lead conversion and reporting data
- Booking an appointment
- Call tracking
- SMS marketing
- Survey and form creation
- Auto social media integration
- Lots of integrations
- Mobile app for viewing data and interacting with leads
- White label branding for you and your agency
- Citation and reputation management tools
Advantages of GoHighLevel
- Built to scale; allows you to manage multiple clients, campaigns, and projects without depending on many other tools and platforms.
- Allow you to clone assets, transfer them, and use them.
- You can sell off the Whitelabel product as your own
- Allows to save tons of time with value-based automation
- CRM allows tracking 360 customer and lead interactions
Disadvantages of GoHighLevel
- Quite a task to learn how to use the platform if you are not already familiar with vertical competitors like Clickfunnels and Hubspot.
- GoHighLevel is not suitable for eCommerce
- No native PayPal payment support
GoHighLevel has lots of features, and you may not even need all of them, so the pricing may be something you would want to pay attention to. Like all other platforms, GoHighLevel has three main plans. These plans are designed for agencies. This is good news if you are an agency owner.
GoHighLevel offers a free trial that lasts for fourteen days of use. Unlike other platforms, the free trial comes with no obligations or contracts. Just enter your details and log in to enjoy your free experience of the platform and all of its glorious features.
After your free trial, it is time to decide which package you want to purchase. The basic package HighLevel offers are the Agency Starter plan, which pays $97 per month. The plan gives you everything on the platform, including Twilio, an application that allows you to use your API to integrate the two-way messaging.
For emails, you will be using Mailgun, and the plan has integration support for that. In addition, because the platform is developed for agencies, you can create one agency account with the basic package that allows you to manage other accounts for your clients.
The next plan is the Agency Unlimited plan which offers all features of the platform as well as allows you to set up separate agency accounts for all of your clients. This means that your clients can also manage other clients using the platform.
The platform is designed to scale in such a manner. With the cloning features, you can quickly create templates for each niche of industry you work in, and anytime you get a client, all you have to do is clone an entire account for them to get started.
You also get a fully branded desktop application. This won’t come with any GoHighLevel branding, as you get the benefits of owning such levels of branding. Your clients can readily see your branding and trust your system. This plan goes for $297 per month.
The final plan, the White Label Mobile App Plus Custom Zap upgrade, is only available to clients with the Agency Unlimited Account. This upgrade allows you to enjoy all the full benefits of the platform, even owning white label rights to the platform’s usage.
You also get a custom-made mobile application and a custom made for you and your clients who use your platform. In addition, you get to use your own domain name to run the tool and sell it to your clients and other users.
It costs $497 per month and can enable you to make better offers as a business bringing you high quality and high paying clients.
Who is GoHighLevel For?
The platform, GoHighLevel, is marketed as a sales and marketing tool. It certainly fits that decision. So, if you are focused on generating leads, and turning strangers into buyers and customers, GoHighLevel is a tool you may want to take a second look at.
However, it is designed for agencies. It’s pricing to its marketing messaging are all geared to agencies. So, if you are a digital marketing agency, this platform is one you probably should have, but not as part of your software stack.
It certainly has all of the features. While it is designed for agencies, affiliate marketers, and independent internet marketers, individuals can benefit from the suite of features that GoHighLevel provides.
GoHighLevel is for you if you are an…
- Internet Marketer
- Marketing agency
- Affiliate marketer
- Coach or Expert Consultant
- Traditional business
What is Systeme.io?
Systeme is a complete marketing and automation software specifically designed for those exhausted from fixing together various platforms and tools to make their business automation systems work. It is truly an all-in-one solution for newbies and small-sized businesses.
However, that’s not the aspect that makes the platform worth the hype that it gets. Systeme.io provides 360-degree business management, marketing, and automation platform that comes at a very affordable price for anyone to afford.
The platform appears to be specifically designed for coaches, affiliate marketers, and individuals with online businesses looking to expand their reach. In keeping with his words, the founder has helped more than 10,000 (according to the Systeme website) entrepreneurs using Systeme.
The creator of Systeme had to deal with multiple platforms and tools, but he could not grow his company to the level that he wanted. As an agency owner, he realized he had good systems, but the tools hardly ever allowed him to scale them without breaking the system and the bank.
This is why he founded Systeme, which will act as a one-stop shop for the tools he needed that would allow him to expand the businesses of his clients faster. If you’re an individual entrepreneur, you’ll be pleased with the offerings of the Systeme platform.
In the year 2010, Aurelien Amacker, the founder of Systeme.io was operating an online coaching business that was successful with the few clients he had. However, he faced one major issue: the business growth was not as expected.
As you take on many tasks, you limit the possibility of growth to your personal limitations. It’s a sure way to slow growth, and Aurelien knew something had to be done about his situation.
The solution was easy. The businessman chose to hire the assistance of a salesperson and coach to instruct them on his methodology and the fundamentals of his coaching system. The result was instant.
Sales were growing rapidly, and since Aurelien did not get entangled in selling or coaching his time, he could afford to focus on the other aspects of his company. When Aurelien decided to step back and reflect on his business, he realized that there was another chance for his company to improve its efficiency and grow faster through the software.
This led to a great idea to build a platform that has it all. However, the website’s hosting, sending emails, making sales, managing affiliates, and hosting classes required a completely different kind of program. So he thought, “What if I could make a software that had all of the features I need under one roof that was simple and easy to use?”
Systeme.io was created in the year 2000. It was introduced in the year 2018 in the French market and is quickly considered the best online business software across the world, with more than 10,000 customers.
Main Features of Systeme.io
Systeme.io is full of features. However, it is perfect for businesses that want to save on paying for lots of tools and platforms. It also allows you to save time with its automation tools that prevent you from moving from one to the next platform simply to set up your business.
If you are creating online courses and a knowledge entrepreneur, you’ll need more than just a video hosting service to launch your online business. Systeme.io has all that you need.
This is where systeme.io excels, as it offers 360-degree platforms with nearly all the features needed to begin and grow your business knowledge. It includes sales funnels, a web page design tool, email marketing tools with an autoresponder, automation capabilities, etc.
It allows you to sell digital items and develop email marketing software to assist your students and clients earn a profit when they recommend your company to their friends and colleagues at work.
If you’re interested in content marketing, this platform offers a blog function that lets you create and publish blog entries quickly. Then, with the help of analytics and A/B test features, you can try your content and improve them over time.
It’s a highly efficient ecosystem that includes a marketplace where you can sell your product and showcase your brand’s name to affiliate marketers seeking courses and products to market.
If you’re the manager of an eCommerce business, Systeme has got you covered by integrating drop-shipping for dropshipping for eCommerce and other alternatives that include various payment integrations such as Stripe or PayPal.
If you’re trying to create an effective marketing plan and automate it, Systeme has the features you require and A/B test tools that will assist you in improving their performance over time. In addition, it’s possible to combine and match the various tools on Systeme.io to help streamline the entire procedure of business operations.
Additionally, Systeme offers online course hosting, webinar hosting, and blogging. This means that when your business grows, you don’t have to depend on various platforms to connect to Systeme.io.
This is why Systeme.io doesn’t have integrations apart from payments. You can begin with their sales funnels to run affiliate marketing and then expand to dropshipping later.
When you’re skilled in public relations, you can benefit from their marketing tools via email along with their product management and online courses to generate new revenue streams. In addition, there is the possibility of organizing webinars with this platform. Systeme.io simplifies the process for brand new people to get started quickly!
A few of the options offered by other platforms don’t offer all the features at the start. Furthermore, they demand users pay expensive fees as they progress. On the other hand, Systeme.io lets you join, and it is much easier to remain on the same plan.
In addition, Systeme has almost all the functions that an online business user would need. For example, suppose you’ve made an online store or course that’s worked or even a business, and you’d like to permit people to earn money through tour affiliates.
In that case, you could incorporate affiliate marketing into your product to ensure that customers can market their product and earn revenue from sales.
If you think about the advantages and the low price, the one-stop marketing tool is hard to resist. Unfortunately, it’s easy for beginners not to appreciate the immense value it provides.
However, it’s anywhere from three to ten times more costly than similar features with other services. When you decide to use Systeme, your savings can go into other aspects of your business, helping you reinvest and grow your empire.
Features of Systeme.io
- Sales Funnels
- Ecommerce features
- Email Marketing
- Website Builder
- Affiliate Program Management
- Business Automation
- Evergreen Webinars
- Online Courses
- Sell Products
- io Marketplace
Advantages of Systeme.io
- Affordable pricing plans
- Suitable for Beginners, Individuals, and Small Businesses
- Ecommerce functions and marketplace
- Simple and Easy to Use Interface
- Lots of Marketing and Automation Tools to Choose From; All in One Platform
- The Systeme.io Free Plan Is Great for Beginners
- Start Your Own Affiliate Marketing Program
Disadvantages of Systeme.io
- Lack of some Third-Party Integrations
- Page Builder is a Work in Progress
- Features Could be Overwhelming
- Lack of Onboarding Process, Little Tutorials Available
- Lack of fully integrated CRM
- Does Not have calling functions
- Some features such as SMS are not very advanced and intuitive
The Systeme.io pricing plan is pretty simple. You can get started for free and pay for upgrades as your audience and needs grow. But, of course, you would have also made enough money to buy a better plan.
The free plan gets you 2,000 contacts with unlimited emails sent to them for beginners. In addition, you can create three sales funnels and own one blog. If you are into course creation, you can create one and build an affiliate marketing program around what you do.
- Startup Plan ($27) – 5,000 contacts with unlimited sends. Ten sales funnels with 50 sales steps. Five blogs with unlimited blog posts. Create up to 5 courses.
- Webinar Plan ($47) – 10,000 contacts, unlimited emails, 50 sales funnels and 300 sales steps, 20 blogs, and 20 courses.
- Unlimited Plan ($97) – Unlimited everything with free migration
Who is Systeme.io For?
Systeme.io is an all-purpose platform for individuals and small and large companies. In essence, it’s an ideal platform for those who are just starting.
If you’re just starting with an online business or eCommerce and other ways to earn cash online, Systeme.io can be one of the best and most straightforward ways to begin. Their pricing plans aren’t just affordable, but their free plan is also feature-rich enough to allow you to start without any investment.
If you’re looking to market your products or services, it is possible to begin with their free plan. It is ideal for freelancers, business owners, and people new to internet marketing. In terms of cost and the huge feature set, Systeme.io is more than an affordable option.
Systeme.io Vs. GoHighLevel: Feature Comparison
Systeme.io and GoHighLevel are brothers, but in direct comparison, each stands out in its own way and has a different target audience.
In terms of the target audience, these are different platforms. Systeme.io appeals to the small business audience and independent business builders like affiliate marketers, while GoHighLevel is marketed to agencies and large businesses. Both are all in one tool.
However, GoHighLevel has far more advanced tools, which allows for more integration and a more robust system than Systeme.io. However, Systeme.io allows you to create an affiliate marketing program and build an internet store, while GoHighLevel is lacking in those departments.
Systeme.io Vs. GoHighLevel: Features Comparison Table
|Sales Funnel Builder||Yes||Yes|
|Page and Website Builder||Yes||Yes|
|Social Media Integration||No||Yes|
|White Label Product||No||Yes|
As you can see from the table, GoHighLevel is specialized for Agencies and Marketers with bigger platforms targeting a huge audience. However, when it comes to affiliate marketing and eCommerce, it lacks some essential features needed to create an online presence and thrive.
Hence, if you’re a big agency or marketing company, GoHighLevel may be your best bet, but if you’re just starting or establishing yourself as an affiliate marketer or entrepreneur, then Systeme.io can save you a lot of money by providing you with exactly what you need to succeed.
Systeme.io Vs. GoHighLevel: Which is Good For Course Creation?
Both tools have their strengths, but Systeme.io is a more rounded 360-degree tool than GoHighLevel based on mere features. Syteme.io provides you with all you need to design, host, and market the courses you create. GoHighLevel doesn’t have those features.
However, when it comes to the functionality of their specialized features, you would quickly find that GoHighLevel has its advantages and advanced functions better than Systeme.io.
GoHighLevel is best for agencies, while Systeme.io is best for individuals. The pricing clearly shows this. Otherwise, both are great for individuals, small and even large businesses.
Over To You!
I hope this article has provided you with good information to make your decision. If there’s any platform you would like a comparison review, kindly drop it in the comment section, and I’ll check it up. You can also share your experience if you have used any of the above. Until then, peace be with you.